Hello.
My name is Joey.
I'm an all-round
designer.
About
Hello. It’s me (again), Joey — a Multidisciplinary Designer working at the intersection of brand, editorial, campaigns, and motion.
I connect the dots between people, stories, and all the small stuff that makes a big difference.
My approach? thoughtful, collaborative, and a little experimental.
I don’t just make things look good (well duh) i make them click, connect, and stay.
Based in kuala lumpur, designing everywhere.
Expertise
- Art Direction
- Advertising
- Branding Design
- Editorial Design
- Motion Design.
Experience
Social Media Content Designer
Captura
Jun 2025 – Current
Design social media content that showcases app features and lifestyle, with a focus on layout and storytelling
Graphic Designer
Persona Lab & Photo matter
May 2025 – Current
Design printed media like trendy PhotoBox frames. Track design trends to craft stylish, on-brand visuals.
Event Helper
Bigshot Tropicana Golf & Country Club
Jan 2025 – Current
Coordinate event flow, engage with guests using strong communication and PR skills. Collaborate with the team to deliver seamless, high-quality experiences.
Live Host
Ultra Moon Sdn. Bhd.
Apr – Jul 2024
Hosted livestreams promoting perfumes to US customers. Engaged audiences to increase product visibility. Boosted sales through effective communication and sales skills
Activity
Volunteer Usher
House of Antara Fashion Show
Oct 2024
Guided guests, managed seating, and communicated event details ensuring a smooth and welcoming experience throughout the show.
Student Ambassador Candidate
Braun Büffel Fashion Show
Mar 2024
Created social media content to boost brand visibility. Volunteered as a runway model, demonstrated strong communication and collaboration skills.
Recent Works
Here are some projects I’ve worked on!
just saying... It’s worth a peek.
Nostalgia | Brand Identity
A scented candle brand inspired by Malaysia’s rich legends, reimagined as story-driven scents using local herbs, preserving culture through modern design and storytelling. "Are you ready to feel nostalgic?"
- InDesign | Illustrator | Photoshop
Captura | Brand Identity
Captura is an all-in-one app for photobooth businesses. Designed its logo and social media, creating a clean, lifestyle-driven brand that highlights convenience, reliability, and builds trust.
- Photoshop | Illustrator
Fusion | Event
Designed poster and flyer for a creative showcase at Sentul Depot and KLPAC. It uses chrome type and surreal visuals to explore bold, experimental design and storytelling.
- Photoshop | Illustrator
Piece KL Together | Event
This poster series promotes KL’s shopping scene by piecing together malls and traditional markets. Playful visuals and a familiar character (datuk) highlight the city’s retail charm in one seamless, illustrated experience.
- Illustrator | Photoshop
Labchertypes | Publication Kit
Inspired by Jung’s archetypes, this project challenges fixed identity by showing how it shifts and evolves. Users “experiment” with personality through vibrant visuals, tactile elements, and a playful, interactive print format.
- InDesign | Photoshop | Illustrator
Quantum | Magazine
It’s a pseudoscience magazine exploring energy healing and frequency through bold visuals and clean layouts. The design gives spiritual content a fresh, accessible feel—moving away from the outdated look of typical publications.
- InDesign | Photoshop | Illustrator
Hope For You - Advertising Campaign
HOPE is a dating app for 40+ (gen X), flipping the script on love. Fate doesn’t give a f*ck—HOPE does. Through humor and heart, it shows that love starts with action.
- Branding
- Photoshop | Illustrator | Premiere Pro
Symbiotic Mutualism
Photography project capturing quiet moments of care between humans and nature. Each image reflects mutual growth—showing we’re not separate, but part of one living, responsive system.
- Photoshop | Lightroom
Green Hat on, Red Flags Ahead. - Animation
Reimagines the Chinese green hat superstition with playful wit. A man picks up a green hat that unravels into red flags, blending humor, symbolism, and Gen Z’s ironic take on tradition.
- Cinema4D | Maya
Daily Trunk - UI/UX
This app makes health routines playful by letting users grow a virtual elephant through consistent self-care. The elephant symbolizes steady progress, turning tasks like taking medication into a fun, engaging way to build healthier, more consistent habits over time.
- Adobe XD | Illustrator
Minimalismo
HeartCare is a wearable heart holter disguised as elegant jewelry, designed for breast cancer patients. It offers early rhythm detection and continuous tracking while reducing self-consciousness—blending health support with emotional ease in a discreet, fashion-forward form.
- Maya
Get In Touch
Always down to hear from you. Whether you’ve got a question, cool idea, or just wanna talk design? feel free to contact me!